Imex: Indonesian Music Expo 2024

In recent years, there's been a growing interest in a music genre known as "world music." Originally, it referred to non-Western music, but it gained popularity when major record stores like Virgin Records dedicated sections to it. These sections showcased music from Latin, African, Native-American, and other cultures. By the late 1990s, world music made up about 10% of the music industry, totaling around USD 6.5 billion. Recognizing this growing market, many countries began organizing world music festivals and expos. Key events include the formation of Womad and Womex in Europe, along with a Grammy Award category for World Music. These festivals and expos have revealed the vast musical diversity our planet has to offer. Today, world music has become a significant part of the global music scene. With this in mind, events like the Indonesian Music Expo (IMEX) aim to promote and celebrate world music. Join us in Bali and explore the rich tapestry of global music at IMEX. Welcome to the world of world music paradise. Date: May 9-12, 2024.

Bali, Island of Gods